What is voice branding?

Good question. Voice Branding is a unique colliding of marketing, voice talent, copy, music, sound effects and technology that furthers your companys brand. Just as most companies today have a recognizable logo, print campaign and color scheme, many businesses are now realizing the necessity of developing a "voice brand". In simple words, your Voice Brand is how your company sounds to your customers wherever they find you. On the web, in the store or over the phone. Your Voice Brand should be consistent with your company image.